Concept B
Brand concept B

Countersigned

A claims business is judged on its paperwork: who approved what, which site was live, where each claim came from and where it went. This direction leaves the hive behind and builds the brand on the signed-off document. The symbol is a page with its corner turned and a tick across it. The look borrows from good stationery and the financial press, with a serif voice, ruled lines, ink green and a small seal of red, because the owner buying ClaimsHive is partly buying the right to say “we can show you”. It is calm, literate and a long way from the loud end of the sector.

01

The logo

A turned corner and a tick: a record that someone has looked at and put their name to. Short form: CH, or the mark alone.

Symbol alone

Small sizes

32px
16px
Header, 24px high

Single colour

02

Colour

Ink green does the work. Seal red is rationed: one mark per screen, for the thing that needs a decision.

Light

Paper#F6F2E9Page background
Sheet#FFFDF8Cards, tables, forms
Ink#14241DBody text. 14.6:1 on Paper
Pencil#55635BSecondary text. 5.7:1 on Paper
Ink green#1F5A42Brand, buttons, links
Seal#B93A25Needs a decision; the logo corner
Green wash#E3EDE6Approved, focus ring
Rule#DDD6C6Lines and borders

Dark

Night desk#0F1A15Page background
Blotter#16241DCards, tables, forms
Paper text#ECE7DABody text. 14.3:1 on Night desk
Pencil#A3AFA6Secondary text. 7.6:1
Ink green#6FC39BBrand, buttons, links
Seal#F0715ANeeds a decision
Green wash#1D3328Approved, focus ring
Rule#2A3A31Lines and borders
03

Typography

Newsreader for headings and figures that matter. Public Sans for the working interface. JetBrains Mono for references and labels.

Newsreader, 400 and 500

Forty claims, one batch, signed off by Tuesday.

Public Sans, 400 and 600

Each claim keeps its own history. You can see where it came from, who checked it, what was changed and which buyer took it. Nothing is overwritten, and nothing relies on someone remembering.

Data row, Public Sans with JetBrains Mono

ReferenceTypeStatusPrice
PCP-260930-A1B2Car financeApproved£00.00
HDR-260930-C7D4Housing disrepairNeeds review£00.00
RTA-260929-E9F1Road trafficSold£00.00

Labels

Approved by · Received · Batch no.
04

Voice

Plain, exact, a little dry. Says what happened and who did it. Never sells.

Every claim, accounted for.

Empty state, triage queueNothing waiting. The last claim was checked at 16:42.

ConfirmationBatch B-2609-014 sent to Example Law LLP. Forty claims, each with its signed letter.

Assistant promptAsk about your own data. For example: which sites went live this month, and who approved them?

05

In use

Login, the claims register, a sign-off record and the assistant. All data is fictional. Use the light and dark switch at the top of the page.

Application login

Working app: the claims register

Pat Sample PS

Claims

Tuesday 30 September · all sources · all types

Received today128
Awaiting triage17
Ready to sell64
Needs a decision3
ReferenceTypeSourceChecked byStatusBuyerPrice
PCP-260930-A1B2Car financeSample Search LtdP. SampleApprovedExample Law LLP£00.00
PCP-260930-A1B3Car financeOwn siteP. SampleApprovedNot yet sold£00.00
HDR-260930-C7D4Housing disrepairDemo Media CoUnassignedNeeds review––
RTA-260929-E9F1Road trafficTestbed PartnersJ. PlaceholderSoldPlaceholder Claims Ltd£00.00
MTG-260929-G2H8MortgageSample Search LtdJ. PlaceholderSoldExample Law LLP£00.00

Sign-off record for a marketing site

Approved30 Sep

Site sign-off record

Record SO-2609-0031 · cannot be edited
Site
demo-housing-claims.example
Run by
Demo Media Co (affiliate)
Reviewed
Wording, consent text, privacy notice, fee statement
Approved by
Pat Sample, Compliance, 30 Sep 2026 at 14:02
Next review
30 December 2026

The assistant

Which affiliates sent housing disrepair claims this week that a buyer rejected?

Two. Demo Media Co had 4 of 31 rejected, all for missing tenancy details. Testbed Partners had 1 of 12 rejected as a duplicate of HDR-260922-K4L6.

Sample Search Ltd sent 18 and none were rejected.

Drawn from 61 claims received 24 to 30 Sep. Open the list →
Open the listAsk something else