This direction takes the hive at its word and makes it useful. A hive is not chaos. It is the most orderly thing in nature: every cell the same shape, every cell with one job, nothing wasted. The symbol is a hexagon drawn as a C, open on one side, with a single cell held inside it: a claim, received, kept in its place, and ready to leave. Black and honey yellow are the oldest warning colours there are, which suits a product whose job is to keep a regulated business out of trouble. The voice is direct, quick and confident, for owners who have heard enough sales talk.
One hexagon, opened to make a C. One cell inside. The wordmark is lower case and close-set so it reads as a single word. People will call it “the Hive”, and the brand is happy with that.
Symbol alone
App icon
Small sizes
Single colour
Honey is a fill, never a text colour on white. Where yellow needs to be read on a light background it becomes Dark honey. Green and red are for outcomes only: accepted and rejected.
Light
#F8F7F3Page background#FFFFFFCards and tables#16140FText, 17:1 on Wax. Sidebar, logo#5E5A50Secondary text, 6.4:1#F5B700Buttons and highlights, black text on top#7A5200Links and yellow text, 6.6:1Dark
#12110DPage background#1D1B15Cards and tables#F3EFE4Text, 16:1 on Night hive#ABA595Secondary text, 7.6:1#F5B700Buttons, links, highlights. 10:1#5BCB8F #F2776BLight: #1E7A4C #B3362BBricolage Grotesque for headings and big numbers. Instrument Sans for everything you read. Spline Sans Mono for references, labels and money.
Bricolage Grotesque 800
Instrument Sans 400 / 600
Affiliates see the claims they brought in and nothing else. Buyers see what they bought and nothing else. You see all of it, on one screen, as it happens.
Data row
| Reference | Type | Status | Price |
|---|---|---|---|
| PCP-260930-A1B2 | Car finance | Accepted | £00.00 |
| HDR-260930-C7D4 | Housing disrepair | In triage | £00.00 |
| RTA-260929-E9F1 | Road traffic | Rejected | – |
| DBT-260929-J3K5 | Debt | New | – |
Spline Sans Mono 500
Short sentences. Numbers first. Says what to do next. No buzzwords and no bee puns.
Every claim in its place.
All clear. Nothing waiting on you.
Rejected by Example Law LLP: no tenancy agreement. Fix it or send it elsewhere.
Ask the Hive. It only knows your data, and it shows its working.
Login, the daily dashboard, the affiliate view on a phone and a buyer email. All data is fictional. The switch at the top of the page flips everything between light and dark.
Application login
Demo Claims Company Ltd
Working app: today’s dashboard
| PCP-260930-A1B2 | Sample Search Ltd | Accepted | £00.00 |
| HDR-260930-C7D4 | Demo Media Co | In triage | – |
| PCP-260930-A1B3 | Own site | New | – |
| RTA-260929-E9F1 | Testbed Partners | Rejected | – |
Affiliate view, on a phone
Sample Search Ltd · this week
Email to a buyer
Forty housing disrepair claims, each with a signed letter of authority and photographs. You have until 5pm on Thursday to accept or reject.
You are seeing this because Example Law LLP buys claims from Demo Claims Company Ltd. Only your own batches are visible to you.